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| Catalist - Voter history and voter be... |
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Bev Harris
Board Administrator
Username: Admin
Post Number: 11658
Registered: 12-2004
Best of Black Box? N/A
Votes: 0 (A keeper?) | | Posted on Wednesday, June 27, 2012 - 12:30 pm: | 
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Several voter contact and voter lists databases have been developed for exclusive use by political parties and campaign managers. The "VAN" system for Democrats, and the Voter Vault system for Republicans are two; the service below is an additional marketing tool.
Catalist Announces "Voter Codes" Service with Scarborough
Offering Unique Consumer Insights On Electorate
http://www.prnewswire.com/news-releases/catalist-announces-voter-codes-service-with-scarborough-160540405.html
WASHINGTON, June 27, 2012 /PRNewswire-USNewswire/ -- Catalist is proud to announce Voter Codes, a new service offered as a special license by Scarborough that is supported by Catalist Media Segments. Voter Codes combines the data assets of the acknowledged leaders in both the voter file and syndicated data worlds, to provide unique consumer insights on the voting electorate for Democratic and progressive organizations.
This premium new dataset available from Scarborough is only offered to progressive organizations and their strategists ¨C and uses the renowned Catalist civic database to enhance the targeting capacities of Democratic political campaigns and progressive media consultants and strategists in order to reach key voters.
Working in conjunction with leading progressive pollsters and consultants, Catalist has built a set of industry-leading analytical models that include such voting behaviors as: Voter Registration, Party Identification (Strong Democrat, Leaning Democrat, Non-Partisan, Leaning Republican, Strong Republican), Turnout (Low, Medium, High, Highest), Ideology (Strong Progressive, Weak Progressive, Moderate, Weak Conservative, Strong Conservative), Activist (Progressive, Environmental, Health Care), Gun Ownership, Religious Attendance, and other demographic variables.
For the first time, progressive political marketers will have the ability to analyze consumer behavior patterns through the trusted lens of Catalist's political and civic behavior segments.
Catalist Media Segments allow clients to target advertising buys to specific audiences by combining our voter and civic data with ad inventory and behavior response data from our national media channel partners. With Voter Codes, Catalist Media Segments and data are available now for progressive media buyers across radio, broadcast and cable television ¨C rounding out our ability to identify critical voters through all facets of communications including mail, phones, online, mobile, social, and polling.
"With this Scarborough partnership Catalist continues to innovate and expand the reach of data-driven targeting across multiple channels on multiple platforms," said Laura Quinn, CEO of Catalist. "What further distinguishes Catalist is its unwavering commitment to Democratic and progressive causes," says Gayatri Bhalla, COO of Catalist. "In this incredibly contentious election year, Catalist is further investing in the important innovations and systems to ensure continued success for our clients and partners."
About Catalist
Catalist operates as the data "utility" to support progressive organizations ¨C large and small; local, regional, and national; advocacy, issue, and election focused. We compile, enhance, store and dynamically update person-level data for the entire U.S. adult population and provide the tools and expertise necessary to plan, analyze, and execute data-driven progressive programs.
As a unique national data consortium, Catalist provides an unparalleled combination of dynamically updated data from billions of actual individual civic behaviors collected from widely diverse sources synthesized into easy to use and potent variables for targeting your communications.
Premier Data - Unparalleled Depth, Breadth and Accuracy
Catalist maintains a 270+ million 50 state and DC database of voting age persons that combines the best in class commercial data with the most rigorous and thorough national voter file. Catalist is nationally recognized for the superior quality of its voter database, and has distinguished itself nationally for world-class database matching ability.
Our rich database offers the most comprehensive set of registered and unregistered adults with the most extensive vote history found anywhere. We carry data on more than 180 million registered voters, including their party registration, vote history, as well as other variables from official voter rolls, such as date of birth, registration date, race, and political geography. Unregistered adults are also carefully screened, and Catalist carries over 85 million unregistered adults. We then combine the best commercial, census, and specialty data available, producing over 700 fields of data for modeling and analysis purposes.
Catalist's powerful matching algorithms underpin our ability to rapidly and accurately match data and has gained industry recognition. Catalist placed second in the 2011 MITRE Multi-Cultural Name Matching Challenge, competing against some of the largest and most respected data companies in the country.
About Scarborough Research
Scarborough (info@scarborough.com) measures American life. Our consumer insights reflect shopping patterns, media usage across platforms and lifestyle trends for adults. Media professionals and marketers use Scarborough insights to make smarter marketing/business decisions on things like ad placement, multicultural targeting, and sponsorship opportunities. The company's core syndicated consumer insight studies in 77 TopŠ\Tier Markets, its MultiŠ\Market Study and its national USA+ Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough Mid-Tier Local Market Studies, Hispanic Studies and Custom Research Solutions. Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. and The Nielsen Company.
Source: PR Newswire (http://s.tt/1g59F) |
Charles Christopher
Frequent Voting Rights Forum Participant
Username: Ilikeinfo
Post Number: 343
Registered: 11-2006
Best of Black Box? N/A
Votes: 0 (A keeper?) | | Posted on Thursday, June 28, 2012 - 11:27 pm: |
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Who'da thunk it, The Truman Show is real ....
What keeps amazing me is how reaces seem to be so close. At least for my local elections. I wonder if this is some artifact of supper optimized "human modeling" and the resultant influences on us ... And the messages cadidates spew out.
And where does this all lead to eventually. What happens when you have infinite information about each voter? Given the insane detials some reveal of their lives online, I'm not sure this is far off.
Problem definition *FIRST*, solution formulation *SECOND*.
The frog just needs to *SEE* the thermometer
Twenty-Five Ways To Suppress Truth
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Kurt Bellman
Frequent Voting Rights Forum Participant
Username: Realkurtb
Post Number: 107
Registered: 6-2011
Best of Black Box? N/A
Votes: 0 (A keeper?) | | Posted on Wednesday, July 4, 2012 - 7:13 pm: |
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Charles,
The tendency of elections to run close is based on the law of what I call PLU's and PLT's. Both parties, through their talking heads and paid ads divide the electorate into PLU's and PLT's. Our candidate is PLU. Their guy is PLT. You don't want PLT's in office, do you? Noooooo. Even conservatives LOVE to create unassailable black and Latino districts, because to white swing voters, those types are PLT, not PLU, and we can get all the swing voters on our side.
PLU = People Like Us
PLT = People Like Them
It's the easiest thing in the world to paint the other side as PLT that must be stopped, especially when they're incumbents in power.
Watch and see if the next 20 campaign ads you see don't fit into the PLU vs. PLT template. |
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